Inovasi Google Sites Sebagai Media Pemasaran Usaha Mikro Kecil Dan Menengah Studi Kasus Pada Bouquet Bunga
(1) Universitas Malahayati Bandar Lampung
(2) Universitas Malahayati Bandar Lampung
(*) Corresponding Author
Abstract
Keywords
Full Text:
PDFReferences
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340.
Kotler, P., & Keller, K. L. (2016). Marketing management. Pearson Education.
Lopes, L., & Melão, N. (2016). The role of website quality in e-commerce success: An empirical study. Journal of Internet Commerce, 15(1), 37–59.
Tunggal, A. (2016). Penerapan teknologi informasi pada UMKM di Indonesia. Jurnal Manajemen dan Bisnis, 10(2), 123–135.
Kurniawan, B., & Widyanti, T. (2020). Penggunaan website sebagai alat pemasaran pada usaha kecil menengah di Indonesia. Jurnal Ilmu Administrasi Bisnis, 9(1), 45–59.
Hollensen, S. (2015). The role of e-marketing in small business success: A review. Journal of Business Management, 12(4), 123–138.
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017). Social media in marketing: A review and analysis. Telematics and Informatics, 34(7), 1177–1190.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68.
Chen, Y., Su, C., & Lin, F. (2020). Examining the effect of online reviews on purchase intention: The role of perceived trustworthiness. Electronic Commerce Research, 20(2), 387–410.
Wu, J.-H., & Wang, S.-C. (2005). What drives mobile commerce? An empirical evaluation of the revised technology acceptance model. Information & Management, 42(5), 719–729.
Singh, J., & Kaur, P. (2016). The impact of web-based marketing on SMEs. International Journal of E-Business Research, 12(3), 45–60.
Zeithaml, V. A., & Bitner, M. J. (2003). Services marketing: Integrating customer focus across the firm. McGraw-Hill Education.
Chaffey, D. (2021). Digital marketing strategy, implementation, and practice. Pearson Education.
Solomon, M. R. (2015). Consumer behavior: Buying, having, and being. Pearson Education.
Laudon, K. C., & Traver, C. G. (2017). E-commerce: Business, technology, society. Pearson Education.
Turban, E., King, D., & Lang, J. (2020). Introduction to electronic commerce. Springer.
Lee, I. (2018). Mobile commerce applications. Information Systems Management, 35(3), 215–222.
Huang, M., & Yang, C. (2010). Internet marketing for small businesses: Success factors and strategies. Marketing Intelligence & Planning, 28(4), 436–452.
Brynjolfsson, E., Hu, Y. J., & Rahman, M. S. (2013). Competing in the age of omnichannel retailing. MIT Sloan Management Review, 54(4), 23–29.
Kim, H. Y., & Ko, E. (2012). Do social media marketing activities enhance customer equity? Journal of Business Research, 65(10), 1411–1417.
Smith, A. D., & Rupp, W. T. (2003). Application service providers: Risk and opportunities for SMEs. Journal of Internet Commerce, 2(2), 1–23.
Baines, P., Fill, C., & Rosengren, S. (2017). Marketing. Oxford University Press.
Zhang, P., & von Dran, G. M. (2002). User expectations and rankings of quality factors in different website domains. International Journal of Electronic Commerce, 6(2), 9–33.
Malhotra, N. K. (2020). Marketing research: An applied orientation. Pearson Education.
Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches. Sage Publications.
DOI: https://doi.org/10.53514/ir.v9i1.620
Article Metrics
Abstract views: 123 times
PDF Downloaded: 68 times
Refbacks
- There are currently no refbacks.
____________________________
Organized by: Fakultas Teknologi Bisnis dan Sains (FTBS)
Published by: Universitas Dharma Wacana
Jl. Kenanga No.03 Mulyojati 16C Metro Barat Kota Metro Lampung
phone. +62725-7850671
Fax. +62725-7850671
Email: lppmstmikdw@dharmawacana.ac.id
Jurnal I-Robot disupport juga oleh:
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.